Released on: October 24, 2008, 3:25 am

Press Release Author: Weber Shandwick

Industry: Electronics

Press Release Summary: Samsung Electronics Australia has expanded its Flash
camcorder lineup with the launch of the technologically advanced HMX20C. Designed to
deliver a truly superior recording experience, the HMX20C is SamsungEUR(tm)s first real
high definition (HD) dual digital camcorder to enter the Australian market.

Press Release Body: Sydney, October 24-2008 - The HMX20C sets the standard in
advanced video technology, with true HD 1920 x 1080 video recording, providing users
with the highest digital visual resolution available today. The HMX20C captures both
video and still photographs with premium quality EUR" enabling consumers to record
memories with the crystal clear quality of real HD. Coupled with SamsungEUR(tm)s advanced
Flash technology, the camcorder replicates visual information perfectly - with exact
pixel-by-pixel quality to match todayEUR(tm)s best HD TVs.

Samsung Electronics Australia, Digital AV Marketing Manager, Sagar Dave comments:
EURThe new Samsung HMX20C offers consumers a revolutionary recording experience. With
true HD, Flash and Quick Start capabilities, this digital camcorder produces
peerless video and still reproduction. The Samsung HMX20C is an affordable luxury -
a compact camcorder that does not compromise on sound, style or vision quality.EUR

Users will never miss a moment with the HMX20CEUR(tm)s Quick Start capability, a unique
high - speed capture feature which records video at an astonishing 250 frames per
second (fps). Perfect for sport fanatics, the HMX20C has the ability to capture
movement that is too fast for the human eye to discern EUR" through ultra detailed,
slow - motion playback. The HMX20C accelerates the pace with its powerful, built -
in 8GB flash memory enabling users to shoot four times faster than a standard DVD
recorder.

The HMX20C also provides a legitimate option as a still camera with its breathtaking
accuracy and brilliant resolution. With its impressive F1.8 wide aperture, the
camcorder absorbs more light through to the sensor, delivering crisp, compelling 4
megapixel images. The high performance, 10x Optical Zoom, 100x Digital Zoom lens is
manufactured to extremely exacting standards EUR" ensuring the most lifelike photo
reproduction.

With the ability to support a multitude of video connections used by HD TVs
including HDMI, Component, S - Video and Composite, the HMX20C is perfect for
consumers on the move. Consumers will be equally impressed with the HMX20CEUR(tm)s
convenient docking cradle and built- in USB port, allowing seamless video transfer
to PCs.

The Samsung HMX20C is now available in stores, RRP $1299.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2007
consolidated sales of US$103.4 billion. Employing approximately 150,000 people in
134 offices in 62 countries, the company consists of five main business units:
Digital Media Business, LCD Business, Semiconductor Business, Telecommunication
Business and Digital Appliance Business. Recognized as one of the fastest growing
global brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones and TFT-LCDs. For more information, please visit samsung.com.au


Web Site: http://www.samsung.com/au/

Contact Details: For review units and all other enquiries please contact:
Nicole Campbell
Weber Shandwick for Samsung
02 9994 4396/ 0421 926 015
ncampbell@webershandwick.com